Roger, I'd add a fourth rule. During high-growth stage, think ahead to how to establish leadership in the next new thing, as Apple did from iPod to iPhone to iPad to Apple Watch to ???.

While it is true that no singular product or even industry can perpetually outgrow the market, the few companies that can perpetually jump to the next growth wave can maintain 20+% annual growth for decades, even on top of revenues of >$100B

Easier said than done... I can only think of one: Amazon!